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Group Web Analyst

Summary

You will be responsible for the oversight of the Google Analytics product, specifically, the quality of the data generated by GA and the supporting G.A. process that enables the data events to grow, be maintained and tracked correctly. The role will help to unlock the potential of data through Google Analytics and SimilarWeb to enable the business to better understand how potential, new and existing customers are using our sites and apps as well as how they use our competitor's sites. This will feed into how we optimize our marketing messages and tactics and our product testing/optimization and development roadmap.

Responsibilities

  • Manage all aspects of Google Analytics implementation, integration, analysis and reporting.
  • Be responsible for understanding the customer journey and how customers interact with all our websites and apps. Use data to identify problem/friction points on the site and determine how to measure and improve.
  • Work with BI team to ensure Google Analytics and SimilarWeb data is properly integrated to our data warehouse.
  • Support the analytic needs of the business units by analyzing web traffic using tools such as Google Analytics and SimilarWeb.
  • Help the digital marketing teams to measure and analyze online marketing performance to optimise conversion from visit to first deposit and bet.
  • Help our CRM team to measure and optimise customer retention journies.
  • Work with product management and development to ensure that we fully use the capabilities of Google Analytics to understand customer behaviour on site: provide significant input to the product development roadmap.

We Require

  • 1+ year experience in marketing or sales
  • Thorough understanding of Analytics and Tracking platforms used for mobile, web and native applications
  • Strong analytical thinking, but also assertiveness and empathy
  • Proactive problem solver with a natural go-to attitude
  • Ability to prioritize and plan effectively, growth mindset
  • Willingness to take responsibility for your own decisions
  • Passionate team player, personality with innovative thinking and ability to keep up-to-date with the latest trends and best practices in the digital marketing world
  • Excellent communication skills
  • Fluent advanced English

We Offer

  • Annual bonus
  • Cafeteria plan and electronic meal vouchers
  • Discounts and promotions by our partners and Penta group companies (e.g. Dr Max Pharmacies: Gold Partner)
  • Flexible working hours and occasional home office
  • 5 weeks of vacation
  • An interesting and challenging job of a successful international group at the Prague headquarters (informal international teams, communication in English on daily basis)
  • No dress code
  • Various events for employees (sports and corporate events, internal competition for tickets for sports and social events etc.)
  • Brand new offices in the Churchill office complex
  • Our own cafĂ©, relaxing zone, gym and great amenities around the office

Want to Know More?


I would be happy to provide any details you want to know! 

As part of any recruitment process, we collect and process your personal data in the manner and to the extent further specified in this Job Applicant Privacy Notice. The aim of this document is to provide you, in particular, with information regarding the scope and nature of such processing, the extent of your rights and the manner in which you can exercise them.

Collection and processing of your personal data is conducted in accordance with the applicable data protection legislation, in particular the General Data Protection Regulation (GDPR).

Our privacy you can find here.

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As part of any recruitment process, we collect and process your personal data in the manner and to the extent further specified in this Job Applicant Privacy Notice. The aim of this document is to provide you, in particular, with information regarding the scope and nature of such processing, the extent of your rights and the manner in which you can exercise them.

Collection and processing of your personal data is conducted in accordance with the applicable data protection legislation, in particular the General Data Protection Regulation (GDPR).

Our privacy you can find here.

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