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Group Digital Marketing Specialist

Summary

We are building a group team that will become probably the best performance marketing and customer acquisition team in CEE. For this team, we are looking for someone who will focus not just on executing campaigns via, e.g. PPC but also on helping the entire acquisition marketing team to optimise their acquisition and who will help us implement world-class tools.

Responsibilities

  • Develop, execute and continuously optimise the monthly digital marketing acquisition plan, and ongoing set up, maintenance, implementation, tracking, optimisation and management of campaigns run in Google Ads, DoubleClick, Facebook, Mexos, Dynamic Yield, and other top marketing tools (we will teach you how to use them)
  • Use features of the tools mentioned above to implement campaigns targeting the acquisition landing pages or the website main pages to convert the visitors of these pages to registered customers and first-time depositors
  • Work with various tools for the daily management of digital activities, such as task management, analytics, A/B testing and others
  • Develop a close relationship with group brand and development teams, sending briefs for creative deliverables, such as banners, landing pages, campaign websites and ensuring on-time delivery
  • Communicate and manage 3rd party suppliers effectively with a focus on delivery and maximising the value
  • Collaborate closely with various departments of the group marketing team and also with marketing teams from each country (CZ, SK, PL, RO, CRO)
  • Monitor competitor promotional activity and ensure that key learnings are shared across the business
  • Share information and insights about digital marketing tools and practices to help foster more excellent knowledge and understanding of the function across all team members

We Require

  • Fluent English
  • Min. 1-3 years experience as a digital marketing specialist, account executive/manager, social media specialist
  • Proven working experience in digital marketing and advertising, managing SEM/paid social media/display advertising and programmatic
  • Skilled in working with Dynamic Yield personalisation tool
  • Strong analytical and data-driven thinking
  • Excellent attention to detail with the ability to manage your time and tasks effectively
  • Experience in the online gambling industry is a plus
  • Passionate with innovative thinking and up-to-date with the latest trends and best practices in the digital marketing world

We Offer

  • Annual bonus
  • Cafeteria plan and electronic meal vouchers
  • Discounts and promotions by our partners and Penta group companies (e.g. Dr Max Pharmacies: Gold Partner)
  • Flexible working hours and occasional home office
  • 5 weeks of vacation
  • An interesting and challenging job of a successful international group at the *Prague headquarters (informal international teams, communication in English daily)
  • No dress code
  • Various events for employees (sports and corporate events, internal competition for tickets for sports and social events etc.)
  • Brand new offices in the Churchill office complex
  • Our own cafĂ©, relaxing zone, gym and great amenities around the office
Barbora Plchová

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As part of any recruitment process, we collect and process your personal data in the manner and to the extent further specified in this Job Applicant Privacy Notice. The aim of this document is to provide you, in particular, with information regarding the scope and nature of such processing, the extent of your rights and the manner in which you can exercise them.

Collection and processing of your personal data is conducted in accordance with the applicable data protection legislation, in particular the General Data Protection Regulation (GDPR).

Our privacy you can find here.

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