We want customers to feel like we know them better than anyone else, without freaking them out of course by telling them what colour their underwear is. We call it “digital empathy”: that feeling of “Fortuna seems to just get me.”
The goal is to build a completely automated, real-time, AI-driven marketing communications “engine” built on customer insight. We call this our “Marketing Hub”. This will be a key enabler to deliver the best customer experience.